在中小企業(yè)建站的道路上,由于廣州在建站資金和實(shí)力上存在差距,無法與大企業(yè)相提并論。因此,他們?cè)诮ㄔO(shè)自己的營銷網(wǎng)站時(shí),往往會(huì)選擇智能建站和成品網(wǎng)站。這樣一來,成本也不會(huì)太高。也有網(wǎng)絡(luò)運(yùn)營成熟的企業(yè),注重企業(yè)品牌形象和線上業(yè)務(wù)發(fā)展,對(duì)設(shè)計(jì)和功能模塊要求比較高。他們會(huì)選擇更專業(yè)的網(wǎng)絡(luò)公司進(jìn)行高質(zhì)量的定制設(shè)計(jì)和功能應(yīng)用。隨著對(duì)互聯(lián)網(wǎng)認(rèn)識(shí)的深入,企業(yè)對(duì)網(wǎng)站建設(shè)的質(zhì)量和功能的要求會(huì)越來越高。主要表現(xiàn)在精美的頁面樣式、強(qiáng)大的功能模塊以及網(wǎng)站域名和托管空間的選擇等方面。因此,未來的互聯(lián)網(wǎng)企業(yè)需要在技術(shù)實(shí)力上下功夫,才能獲得更多的建站客戶。
在中小企業(yè)網(wǎng)站建設(shè)道路上,由于廣州網(wǎng)站建設(shè)資金、實(shí)力差距,無法與大型企業(yè)相提并論,因此,他們?cè)诖罱▽儆谧约旱臓I銷型網(wǎng)站建設(shè)時(shí),往往選擇智能化和成品化。這樣一來,成本也不會(huì)太高。有網(wǎng)絡(luò)運(yùn)營成熟的企業(yè),注重品牌形象和線上業(yè)務(wù)發(fā)展,對(duì)設(shè)計(jì)和功能模塊要求較高。定制設(shè)計(jì)和應(yīng)用他們會(huì)選擇更專業(yè)、質(zhì)量更高的網(wǎng)絡(luò)公司。隨著對(duì)互聯(lián)網(wǎng)認(rèn)識(shí)的深入,企業(yè)網(wǎng)站建設(shè)對(duì)質(zhì)量和功能的要求會(huì)越來越高。主要表現(xiàn)在精美的風(fēng)格、強(qiáng)大的功能模塊,以及網(wǎng)站域名和主機(jī)空間的選擇等方面。因此,未來的網(wǎng)絡(luò)公司,要從技術(shù)實(shí)力上努力,才能獲得更多的網(wǎng)站客戶。企業(yè)營銷型網(wǎng)站建設(shè)以下五個(gè)方面最重要:
企業(yè)營銷型網(wǎng)站建設(shè)的五個(gè)方面最重要:1、選擇好域名
選擇一個(gè)好的域名
域名選擇蘊(yùn)含著萬千學(xué)問。大家也都知道,像百度、網(wǎng)易這樣的域名,好記好輸入。但是,在現(xiàn)在的互聯(lián)網(wǎng)上,網(wǎng)站太多,域名資源有限。很多好的域名都已經(jīng)被注冊(cè)了,可供選擇的余地很小。因此,在選擇域名時(shí),更要下功夫,既要突出公司特色,又要簡單易記。
域名選擇蘊(yùn)含著萬千學(xué)問。大家都知道百度、網(wǎng)易這樣的域名好記好輸入。但是,現(xiàn)在互聯(lián)網(wǎng)上的域名、網(wǎng)站太多了,資源有限,很多好的域名都被注冊(cè)了,可供選擇的很少。所以下次選擇域名的時(shí)候,更應(yīng)該突出公司的特點(diǎn),同時(shí)也便于記憶。 2.擁有獨(dú)立的托管空間
擁有獨(dú)立空間
主機(jī)在網(wǎng)站建設(shè)和運(yùn)營中起著舉足輕重的作用,網(wǎng)站主機(jī)是網(wǎng)站安全、穩(wěn)定、快速運(yùn)行的基礎(chǔ)。許多公司
的網(wǎng)站,不是打開慢,就是頻繁宕機(jī),不是遭受攻擊,就是經(jīng)常出現(xiàn)“service unvalueable”提示,都是因?yàn)檫x擇了不穩(wěn)定的主機(jī)所致。筆者建議在選擇主機(jī)的時(shí)候,如果有條件,最好是選擇穩(wěn)定的獨(dú)立主機(jī),在選擇idc服務(wù)提供商的時(shí)候,要對(duì)其資歷進(jìn)行考核。通常選擇知名的idc網(wǎng)絡(luò)公司是比較可靠的,一方面、專業(yè)技術(shù)過硬日常維護(hù)比較好;另一方面、服務(wù)比較專業(yè)可以及時(shí)的處理一些突發(fā)的故障。另外,主機(jī)空間關(guān)系到網(wǎng)站運(yùn)行速度和用戶體驗(yàn),如果網(wǎng)站運(yùn)行速度緩慢,用戶很難有耐心去等待,就會(huì)失去很多用戶。The host play important role in Web site construction and operation, basic web hosting web site is safe and stable run fast. Many of the web site, not open slowly, is the frequent downtime, not attack, "service unvalueable" is often suggested, is because the choice of instability caused by the host. The author suggests that when choosing a host, if there are conditions, the best choice is stable independent host, in the choice of IDC service provider, to evaluate their qualifications. IDC usually choose well-known Internet companies is relatively reliable, excellent technology professional hand, routine maintenance is good; on the other hand, more professional service can timely deal with some sudden fault. In addition, the host space related to site operation speed and user experience, if the site is running slowly, is very difficult for users to have the patience to wait, will lose a lot of users.
3、網(wǎng)站的程序優(yōu)化
Program optimization site
網(wǎng)站程序優(yōu)化區(qū)別于seo優(yōu)化,其目的是讓網(wǎng)站提高用戶體驗(yàn)。網(wǎng)站程序簡潔可以加快程序運(yùn)行速度。比如marquee及js滾動(dòng)特效的應(yīng)用,將會(huì)影響到網(wǎng)站加載及運(yùn)行速度?,F(xiàn)在絕大多數(shù)網(wǎng)站都是采用類似asp/php等動(dòng)態(tài)程序編寫,頻繁的讀寫存儲(chǔ)過程如果處理不當(dāng),也會(huì)拖慢網(wǎng)站加載速度,更不用說一些死循環(huán)的出現(xiàn)了。代碼的規(guī)范簡潔也應(yīng)該是網(wǎng)站優(yōu)化的目的之一,簡潔規(guī)范的代碼不僅利于網(wǎng)站優(yōu)化,也有利于提高網(wǎng)站訪問速度。
Website program optimization is different from the SEO optimization, the purpose is to let the site to improve user experience. Website program simple can accelerate the speed of running the program. Applications such as marquee and JS rolling of special, will affect the site loading and running speed. Now the vast majority of websites are using similar asp/php dynamic programming, frequently read and write a stored procedure if handled improperly, it will slow down the site speed, not to mention a few dead circulation appeared. The normative and concise code should also is one of the purpose of the site optimization, concise code norms is not only conducive to the website optimization, but also conducive to improve website access speed.
4、良好的頁面設(shè)計(jì)
Page design good
很多網(wǎng)絡(luò)公司都有自己的建站模板,內(nèi)容管理系統(tǒng) (cms系統(tǒng))。只要根據(jù)企業(yè)需要做一些小的調(diào)整就開始上線,雖然縮短了建站的周期、減低了建站成本,但是網(wǎng)站風(fēng)格千篇一律,不能突出企業(yè)的特點(diǎn)。營銷型網(wǎng)站建設(shè),頁面簡潔、色彩精美、布局簡單能提高網(wǎng)站的用戶體驗(yàn)。
Many Internet companies have their own site template, content management system (CMS system). As long as the enterprises need to make some small adjustments to the line, although shortens the construction period, reduce the construction cost, but follow the same pattern characteristic of website style, not outstanding enterprises. Marketing type website construction, page concise, color elegant, simple layout can improve the user experience of the website.
5、網(wǎng)站的營銷推廣
The website marketing promotion
營銷型網(wǎng)站的營運(yùn),網(wǎng)站的營銷推廣,是關(guān)鍵一個(gè)環(huán)節(jié)。不管網(wǎng)站網(wǎng)頁設(shè)計(jì)這么精美,功能模塊如何完善,如果沒有流量,那也是白忙活。而網(wǎng)站的搜索引擎優(yōu)化可以很多程度提高網(wǎng)站流量,對(duì)網(wǎng)站的用戶體驗(yàn)也有一定的好處。所以以用戶體驗(yàn)和搜索營銷為根本目的的網(wǎng)站,可以發(fā)揮營銷型網(wǎng)站更多的功能。
Marketing type website operation, website promotion, is a key link. No matter the website webpage design is so beautiful, how to perfect the function module, if no flow, it is white. But the website search engine optimization can greatly increase site traffic, the user experience of the website has certain advantages. So the user experience and search marketing as a fundamental purpose of the site, can play a marketing type site more function.
我們專注高端建站,小程序開發(fā)、軟件系統(tǒng)定制開發(fā)、BUG修復(fù)、物聯(lián)網(wǎng)開發(fā)、各類API接口對(duì)接開發(fā)等。十余年開發(fā)經(jīng)驗(yàn),每一個(gè)項(xiàng)目承諾做到滿意為止,多一次對(duì)比,一定讓您多一份收獲!