今天我們只談網(wǎng)站制作層面，不談管理層面。做一個(gè)優(yōu)秀的網(wǎng)站需要和哪些方面合作？首先，讓我為大家定義一個(gè)優(yōu)秀的網(wǎng)站。首先是它可以滿足搜索引擎優(yōu)化。二是讓用戶賞心悅目。三是帶動(dòng)交易。對(duì)于中小企業(yè)網(wǎng)站來(lái)說(shuō)，能夠做到這三點(diǎn)就可以說(shuō)是一個(gè)優(yōu)秀的網(wǎng)站了。像這樣的網(wǎng)站，我們通常稱之為營(yíng)銷網(wǎng)站。

今天我們只講網(wǎng)站制作水平，不講管理水平。做一個(gè)好的網(wǎng)站需要和哪些人合作？首先，要定義優(yōu)秀的網(wǎng)站，首先要符合搜索引擎優(yōu)化。二是讓用戶賞心悅目。三是帶動(dòng)交易。對(duì)于中小企業(yè)網(wǎng)站能做到這三只腳可以說(shuō)是一個(gè)優(yōu)秀的網(wǎng)站，像這樣的網(wǎng)站我們通常稱之為營(yíng)銷網(wǎng)站。

其實(shí)我感覺(jué)很多老板，包括很多建站公司，都不太明白什么是營(yíng)銷網(wǎng)站，什么是企業(yè)官網(wǎng)。營(yíng)銷網(wǎng)站可以帶來(lái)交易，而企業(yè)官網(wǎng)則展示文化。比如你去聯(lián)想、海爾、華為的網(wǎng)站，標(biāo)準(zhǔn)尺寸是一屏半。這類網(wǎng)站不承擔(dān)銷售任務(wù)，只是展示一些企業(yè)文化，發(fā)布一些企業(yè)新聞或推出新產(chǎn)品。我們稱這些功能為官方企業(yè)網(wǎng)站。

其實(shí)我感覺(jué)很多老板包括很多網(wǎng)站都不明白什么是營(yíng)銷網(wǎng)站，什么是企業(yè)網(wǎng)站。營(yíng)銷型網(wǎng)站可以帶來(lái)交易，企業(yè)網(wǎng)站是文化的展示。比如你看聯(lián)想、海爾、華為的網(wǎng)站，一個(gè)屏幕半標(biāo)，這個(gè)網(wǎng)站不承擔(dān)銷售任務(wù)，只是展示一些企業(yè)文化，發(fā)布一些企業(yè)新聞或者新品上市，這些功能我們稱之為企業(yè)官網(wǎng)。

當(dāng)然，我們要做的是一個(gè)能賺錢，能產(chǎn)生交易，能讓用戶看著就心動(dòng)的營(yíng)銷網(wǎng)站。我們首先需要明確定義什么是營(yíng)銷型網(wǎng)站，才能知道誰(shuí)應(yīng)該參與制作。首先，它要高端上檔次，所以美工是必須的，但是作為這個(gè)網(wǎng)站的運(yùn)營(yíng)者，SEOer，一定要站在營(yíng)銷的角度來(lái)考慮這些問(wèn)題。你需要協(xié)調(diào)所有這些人，所以SEO網(wǎng)站優(yōu)化人員必須有產(chǎn)品經(jīng)理的思維。

當(dāng)然我們需要做的就是賺錢，可以產(chǎn)生貿(mào)易，可以看到營(yíng)銷網(wǎng)站讓用戶心動(dòng)。我們首先要明確定義什么是營(yíng)銷型網(wǎng)站，我們知道參與制作的人員有哪些。一切要高端大氣上檔次，所以美工是必須的，但是SEOer作為網(wǎng)站的運(yùn)營(yíng)者你要站在營(yíng)銷的角度來(lái)考慮這些問(wèn)題。你需要協(xié)調(diào)所有的人，所以SEO網(wǎng)站優(yōu)化人員m

ust have a product manager thought ha.
營(yíng)銷型網(wǎng)站其實(shí)并非在營(yíng)銷性上，而是在需求上。需求才是剛性的，而營(yíng)銷只是錦上添花的東西。你先要研究你的產(chǎn)品，研究你的用戶，你的競(jìng)爭(zhēng)對(duì)手，你的行業(yè)。一般SEO人員很難有這個(gè)本事，一般客服懂客戶，產(chǎn)品制作者懂產(chǎn)品，老板懂行業(yè)和競(jìng)爭(zhēng)對(duì)手，包括也懂產(chǎn)品和客戶。一般老板都沒(méi)時(shí)間或者時(shí)間少，有些問(wèn)題只能問(wèn)業(yè)務(wù)（客服）或者產(chǎn)品的制作者。
Marketing type site is not in marketing, but in demand. Demand is rigid, but the marketing is just the icing on the cake. You need to study your product, your customers, your competitors, your industry. General SEO staff is very difficult to have the ability to understand the general customers, customer service, product makers understand the product, the boss know the industry and competitors, including also understand the product and customer. The boss had no time or less time, some of the problems can only ask the business (service) or product maker.

然后根據(jù)這個(gè)產(chǎn)品的需求的重要度從上而下的進(jìn)行排版，所以SEOer一定要會(huì)畫草圖。當(dāng)你獲取了產(chǎn)品知識(shí)以及客戶需求的時(shí)候你就畫草圖進(jìn)行布局，然后交給美工，美工做完之后就是程序員的事了，至少百度站長(zhǎng)平臺(tái)里那些明確說(shuō)到的因素不能扣分，代碼要精簡(jiǎn)，打開速度要快，能壓縮的最好壓縮，頁(yè)面過(guò)長(zhǎng)就采用延時(shí)加載等等這些細(xì)節(jié)都要跟網(wǎng)站制作者說(shuō)清楚，因?yàn)楹芏嘧鼍W(wǎng)站的人都不懂SEO，當(dāng)然如果遇到一個(gè)很懂SEO的人那你就可以省很多口水了。
Then according to the important degree from the demand of this product of the layout, so the SEOer must be able to sketch. When you get the product knowledge and customer demand you sketch layout, and then to the designer, programmer art is finished, at least Baidu Webmaster Platform who clearly says factors can not be penalized, the code to streamline, open speed fast, the best compression to compression, the page is too long delay loading and so on these details to web producers say clearly, because a lot of people do not understand SEO, of course, if there is a SEO understand that you can save a lot of slobber.
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這些事情都做完之后一般就是你和你老板共同完善網(wǎng)站的細(xì)節(jié)，一般我發(fā)現(xiàn)老板都是很懂營(yíng)銷的，而且它除了SEO之外美工和代碼空間之外，它懂所有的東西。只有一個(gè)懂產(chǎn)品，懂客戶，懂競(jìng)爭(zhēng)對(duì)手的，懂行業(yè)的人才能做出一個(gè)優(yōu)秀的網(wǎng)站。甚至可以做出一個(gè)在同行中最優(yōu)秀的網(wǎng)站出來(lái)。
After these things are done in general is that you and your boss to improve the details of the website, I found that the boss is very understand marketing, but in addition to the SEO art and code space, it understands all things. There is only one understand product, understand the customer, understand competitors, understand industry man can make a good website. We can even make a most excellent peers in the site out of.

這點(diǎn)我在現(xiàn)在這家公司感觸特別深刻，我們老板對(duì)這塊很重視。在剛開始做網(wǎng)站的時(shí)候我們想?yún)⒖家幌峦械模尤粵](méi)發(fā)現(xiàn)一個(gè)看的上眼的。后來(lái)就在風(fēng)格和美工方面參考了一下其它行業(yè)我們看到好的網(wǎng)站。后來(lái)的排版和文案包括營(yíng)銷性的標(biāo)題都是我們老板親自想出來(lái)的。這個(gè)網(wǎng)站歷時(shí)一個(gè)月都沒(méi)有做出來(lái)，當(dāng)然期間也因?yàn)槔习迕Φ⒄`了些時(shí)間。但這個(gè)網(wǎng)站真的就是這個(gè)行業(yè)里不管是美工還是營(yíng)銷性需求我相信都是做的最好的。
I'm now in this company feel particularly impressed, we attach great importance to the boss. At the beginning of the site we wish to refer to peer, didn't find a look at the. Later on in the style of art and reference to the other industries we see good website. Later, layout and copy including marketing title we are the boss personally think out. The site lasted one month did not come out, of course, because the boss is busy during the delay time. But this site is really this industry whether it is art or marketing demand I believe are the best.

當(dāng)然這一切都是基于我們理性的判斷，市場(chǎng)和用戶的需求是不斷變的。后期我們手里有了數(shù)據(jù)之后，因?yàn)槲覀儾还庾鯯EO，也做競(jìng)價(jià)的。手里有了數(shù)據(jù)之后我們還會(huì)不斷進(jìn)行改善，比如通過(guò)熱力圖，通過(guò)用戶的瀏覽軌跡來(lái)不斷改進(jìn)我們的網(wǎng)站。這又說(shuō)到網(wǎng)站經(jīng)營(yíng)去了，在這里說(shuō)這么一嘴是想告訴大家網(wǎng)站是需要與時(shí)俱進(jìn)的，而不是我看到很多網(wǎng)站一做出來(lái)就是這個(gè)樣子，此后從來(lái)就沒(méi)改變過(guò)，真不知道這樣的網(wǎng)站哪來(lái)競(jìng)爭(zhēng)力。
Of course, all of this is our rational judgments based on, the demand of the market and users are constantly changing. Then we have the data, because we not only do SEO, do the bidding. Armed with the data we will continue to improve, such as through the heat map, the user browsing path to continuously improve our website. When it comes to the website operation, here say a mouth to let you website is the need of advancing with the times, not I see many websites do it is like this, and never changed, I really do not know such a site where competitiveness.

最后總結(jié)一下一個(gè)優(yōu)秀的網(wǎng)站需要哪些人的配合：
Finally with an excellent website needs what people:

第一是美工，最好是有設(shè)計(jì)思維的美工，這樣你會(huì)避免很多腦細(xì)胞死亡去幫它找素材。
The first is the art, it is best to have the design thinking of art, so that you can avoid a lot of brain cell death to help it find material.

第二要找到懂產(chǎn)品的人。
Second to find people who understand the product.

第三懂客戶的人，客服或者業(yè)務(wù)。第四懂競(jìng)爭(zhēng)對(duì)手和行業(yè)的人，一般這活只有老板才能做的到。
Third understand the customer, customer service or business. Fourth understand the competitors and the industry, generally the only boss can do to live.

第五，網(wǎng)站制作者，最好是懂SEO的人。
Fifth, web producer, who is the best person SEO.

而SEOer就是需要去協(xié)調(diào)這些人的人，這些東西你不需要全懂，但你一定要能有判斷好壞的能力。這不禁又讓我想到SEO不容易，真是操著CEO的心，拿著賣白菜的工資，向SEOer致敬。希望大家看完這篇文章之后對(duì)制作一個(gè)優(yōu)秀的網(wǎng)站有一個(gè)方向，而不是一股腦兒把網(wǎng)站建立這事全權(quán)交給網(wǎng)絡(luò)公司。
And SEOer is needed to coordinate these people, these things you don't need to know all, but you must have the ability to judge. This can not help but let me think of SEO is not easy, it is a CEO heart, take selling Chinese cabbage wages, salute to SEOer. Hope everyone reading this article to make a good website there is a direction, not altogether builds the website that assigned to the network company.

我們專注高端建站，小程序開發(fā)、軟件系統(tǒng)定制開發(fā)、BUG修復(fù)、物聯(lián)網(wǎng)開發(fā)、各類API接口對(duì)接開發(fā)等。十余年開發(fā)經(jīng)驗(yàn)，每一個(gè)項(xiàng)目承諾做到滿意為止，多一次對(duì)比，一定讓您多一份收獲！